{"id":1661,"date":"2020-01-20T12:09:01","date_gmt":"2020-01-20T11:09:01","guid":{"rendered":"https:\/\/maracana.es\/que-fem\/"},"modified":"2020-07-07T12:26:24","modified_gmt":"2020-07-07T10:26:24","slug":"que-fem","status":"publish","type":"page","link":"https:\/\/maracana.es\/ca\/que-fem\/","title":{"rendered":"Qu\u00e8 fem"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.26″ background_color=”rgba(242,242,242,0.62)” background_image=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/08\/que-hacemos-maracana-1.jpg” fb_built=”1″ _i=”0″ _address=”0″][et_pb_fullwidth_header title=”Serveis de m\u00e0rqueting de proximitat” subhead=” Apropem la teva marca i els teus productes al consumidor” header_fullscreen=”on” header_scroll_down=”on” _builder_version=”3.26″ title_font=”||||||||” title_text_color=”#0c71c3″ title_font_size=”45px” content_font_size=”18px” content_line_height=”2.3em” subhead_font=”||||||||” subhead_font_size=”26px” subhead_line_height=”1.2em” background_color=”rgba(0,0,0,0)” background_layout=”light” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” _i=”0″ _address=”0.0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.24.1″ background_color=”#0c71c3″ fb_built=”1″ _i=”1″ _address=”1″][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”3.25″ _i=”0″ _address=”1.0″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”1.0.0″][et_pb_blurb title=”Servei integral” use_icon=”on” font_icon=”%%230%%” use_circle=”on” circle_color=”#ffffff” use_circle_border=”on” use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”3.24.1″ header_font=”||||||||” header_text_color=”#0c71c3″ background_color=”#cee3f3″ text_orientation=”center” custom_padding=”30px||30px” _i=”0″ _address=”1.0.0.0″]Estrat\u00e8gia
\nCreativitat
\nProducci\u00f3
\nImplementaci\u00f3
\nBalan\u00e7[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”1.0.1″][et_pb_blurb title=”Implementaci\u00f3” use_icon=”on” font_icon=”%%239%%” use_circle=”on” circle_color=”#ffffff” use_circle_border=”on” use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”3.24.1″ header_font=”||||||||” header_text_color=”#0c71c3″ background_color=”#cee3f3″ text_orientation=”center” custom_padding=”30px||30px” _i=”0″ _address=”1.0.1.0″]Planificaci\u00f3
\nPersonal \/ Formaci\u00f3
\nLog\u00edstica
\nCoordinaci\u00f3
\nExecuci\u00f3
\nSeguiment
\nReporting[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”2″ _address=”1.0.2″][et_pb_blurb title=”Log\u00edstica” use_icon=”on” font_icon=”%%251%%” use_circle=”on” circle_color=”#ffffff” use_circle_border=”on” use_icon_font_size=”on” icon_font_size=”25px” _builder_version=”3.24.1″ header_font=”||||||||” header_text_color=”#0c71c3″ background_color=”#cee3f3″ text_orientation=”center” custom_padding=”30px||30px” _i=”0″ _address=”1.0.2.0″]Manipulacions
\nCobertura nacional
\nXarxa de magatzems
\nMuntatges
\nDesmuntatges[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” custom_padding_last_edited=”on|phone” _builder_version=”3.24.1″ parallax=”on” box_shadow_style=”preset1″ custom_padding=”36px|0px|36px|0px|true|false” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.25″ _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”2.0.0″][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_align=”center” _i=”0″ _address=”2.0.0.0″]<\/p>\n

Activaci\u00f3 del punt de venda (PDV)<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ custom_padding=”||13px|||” _i=”1″ _address=”2.1″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”2.1.0″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/promocion-campofrio-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”2.1.0.0″][\/et_pb_image][et_pb_blurb title=”Promocions” use_icon=”on” font_icon=”%%244%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”2.1.0.1″]<\/p>\n

Des de la creativitat fins a la implementaci\u00f3<\/span><\/p>\n

Gama \u201cCuida\u2019t\u201d de Campofr\u00edo
<\/strong>Creativitat (idea de regal: planteta d’enciam), producci\u00f3, log\u00edstica, implementaci\u00f3 en els centres amb promotor@s<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”2.1.1″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/degustaciones-nestle-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”2.1.1.0″][\/et_pb_image][et_pb_blurb title=”Degustacions” use_icon=”on” font_icon=”%%279%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”2.1.1.1″]Mec\u00e0nica, implementaci\u00f3 i log\u00edstica<\/span><\/p>\n

Caja Roja de Nestl\u00e9
\n<\/strong>Implementaci\u00f3 d’una promoci\u00f3 amb degustaci\u00f3 de bombons[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”2″ _address=”2.1.2″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/activacion-vino-sangre-de-toro-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”2.1.2.0″][\/et_pb_image][et_pb_blurb title=”Altres activacions” use_icon=”on” font_icon=”%%241%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”2.1.2.1″]Animacions, photocalls i molt m\u00e9s<\/span><\/p>\n

Vi “Sangre de Toro”
\n<\/strong>Implementaci\u00f3 amb joc de d\u00f2mino al Punt de Venda per aconseguir regal d’ampolla “Sangre de Toro”.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” custom_padding_last_edited=”on|phone” _builder_version=”3.24.1″ parallax=”on” box_shadow_style=”preset1″ custom_padding=”36px|0px|36px|0px|true|false” fb_built=”1″ _i=”3″ _address=”3″][et_pb_row _builder_version=”3.25″ _i=”0″ _address=”3.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”3.0.0″][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_align=”center” _i=”0″ _address=”3.0.0.0″]<\/p>\n

esdeveniments<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ _i=”1″ _address=”3.1″][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”3.1.0″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/staff-alta-imagen-estralla-damm-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”3.1.0.0″][\/et_pb_image][et_pb_blurb title=”Fires i Congressos” use_icon=”on” font_icon=”%%275%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”3.1.0.1″]Des de la creativitat fins a la implementaci\u00f3<\/span><\/p>\n

Cerveses Damm
\n<\/strong>Staff d’Hostesses d’imatge per a la Fira Aliment\u00e0ria[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”3.1.1″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/evento-corporativo-promerca-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”3.1.1.0″][\/et_pb_image][et_pb_blurb title=”Esdeveniments corporatius” use_icon=”on” font_icon=”%%240%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”3.1.1.1″]<\/p>\n

Juntes d’Accionistes, Convencions, Sopars de gala, Suport M\u00e0rqueting intern<\/span><\/p>\n

Promerca
<\/strong>Festa celebraci\u00f3 50 anys de l’empresa: idea, ubicaci\u00f3 (Liceu de Barcelona), famosos, c\u00e0tering, organitzaci\u00f3 i implementaci\u00f3.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”2″ _address=”3.1.2″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/fiesta-barcardi-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”3.1.2.0″][\/et_pb_image][et_pb_blurb title=”Festes i entreteniment” use_icon=”on” font_icon=”%%262%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”3.1.2.1″]Festes de nit, animacions amb DJ i molt m\u00e9s<\/span><\/p>\n

Bacard\u00ed
\n<\/strong>Implementaci\u00f3 de la campanya Martini&Tonic amb DJ’s per animar el punt de consum[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” custom_padding_last_edited=”on|phone” _builder_version=”3.24.1″ parallax=”on” box_shadow_style=”preset1″ custom_padding=”36px|0px|36px|0px|true|false” fb_built=”1″ _i=”4″ _address=”4″][et_pb_row _builder_version=”3.25″ _i=”0″ _address=”4.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”4.0.0″][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_align=”center” _i=”0″ _address=”4.0.0.0″]<\/p>\n

Projectes mediambientals<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″ _i=”1″ _address=”4.1″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”4.1.0″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/plataforma-zeo-cambio-climatico-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”4.1.0.0″][\/et_pb_image][et_pb_blurb title=”Plataforma ZEO” use_icon=”on” font_icon=”%%289%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”4.1.0.1″]Zero Emissions Objective<\/span><\/p>\n

Casa Bioclim\u00e0tica
\n<\/strong>Creativitat, producci\u00f3 i soci impulsor de la \u201cPlataforma ZEO\u201d per ajudar a frenar el canvi clim\u00e0tic[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”4.1.1″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/formacion-bioclimatico-leroy-merlin-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”4.1.1.0″][\/et_pb_image][et_pb_blurb title=”Sessions formatives” use_icon=”on” font_icon=”%%222%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”4.1.1.1″]Accions de formaci\u00f3 ambiental per al personal intern dels clients<\/span><\/p>\n

Leroy Merlin
\n<\/strong>Idea i implemetaci\u00f3 de la formaci\u00f3 experiencial del personal de botiga, visitant edificis bioclim\u00e0tics de la zona[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”2″ _address=”4.1.2″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/eventos-sostenibles-endesa-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”4.1.2.0″][\/et_pb_image][et_pb_blurb title=”Esdeveniments sostenibles” use_icon=”on” font_icon=”%%257%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”4.1.2.1″]Esdeveniments de base mediambiental<\/span><\/p>\n

Endesa
\n<\/strong>Idea, organizaci\u00f3 i implementaci\u00f3 del concurs dels \u201cPremis Endesa a la promoci\u00f3 Inmobili\u00e0ria m\u00e9s sostenible\u201d[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”3″ _address=”4.1.3″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/limpieza-playa-kayak-coca-cola-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”4.1.3.0″][\/et_pb_image][et_pb_blurb title=”Accions de conscienciaci\u00f3” use_icon=”on” font_icon=”%%225%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”4.1.3.1″]<\/p>\n

Accions per\u00a0 conscienciar el personal propi o extern<\/span><\/p>\n

Coca Cola European Partners
<\/strong>Neteja de platges amb Kayak. Accions amb voluntaris de la mateixa empresa<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ inner_shadow=”on” custom_padding_last_edited=”on|phone” _builder_version=”3.24.1″ parallax=”on” box_shadow_style=”preset1″ custom_padding=”36px|0px|36px|0px|true|false” fb_built=”1″ _i=”5″ _address=”5″][et_pb_row _builder_version=”3.25″ _i=”0″ _address=”5.0″][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”5.0.0″][et_pb_text _builder_version=”3.27.4″ header_font=”||||||||” header_2_font=”|700|||||||” header_2_text_align=”center” _i=”0″ _address=”5.0.0.0″]<\/p>\n

Altres projectes a mida<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”3.25″ _i=”1″ _address=”5.1″][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”0″ _address=”5.1.0″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/estudio-optimizacion-alumni-uab-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”5.1.0.0″][\/et_pb_image][et_pb_blurb title=”Estudis de mercat” use_icon=”on” font_icon=”%%285%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”5.1.0.1″]Realitzaci\u00f3 d’estudis, tant el seu disseny i an\u00e0lisi, com el treball de camp i presentaci\u00f3 de resultats<\/span><\/p>\n

Universidad Aut\u00f2noma de Barcelona (UAB)
\n<\/strong>Disseny metodol\u00f2gic, Treball de camp, an\u00e0lisi i presentaci\u00f3 de resultats per a l’estudi d’optimitzaci\u00f3 de la xarxa “Alumni”[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”1″ _address=”5.1.1″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/taller-bruguer-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”5.1.1.0″][\/et_pb_image][et_pb_blurb title=”Tallers” use_icon=”on” font_icon=”%%282%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”5.1.1.1″]Realitzaci\u00f3 de tallers, tant el seu disseny, selecci\u00f3 de personal especialitzat i la seva implementaci\u00f3<\/span><\/p>\n

Pinturas Bruguer
\n<\/strong>Selecci\u00f3 i formaci\u00f3 de personal i implementaci\u00f3 dels tallers per a la marca de Pintures Bruguer en els centres “Fem M\u00e9s”[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”2″ _address=”5.1.2″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/clip-porta-dosales-recilcado-coca-cola-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”5.1.2.0″][\/et_pb_image][et_pb_blurb title=”Gadgets eco-sostenibles” use_icon=”on” font_icon=”%%231%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”5.1.2.1″]<\/p>\n

Proposta creativa, disseny i producci\u00f3 de “gadgets” per a promocions o regals d’empresa<\/span><\/p>\n

Coca Cola European Partners
<\/strong>Proposta, disseny i producci\u00f3 de “Clips porta-dorsals” per a carreres i maratons, a partir de les ampolles de pl\u00e0stic reciclades de “Powerade”<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||” _i=”3″ _address=”5.1.3″][et_pb_image src=”https:\/\/maracana.es\/wp-content\/uploads\/2019\/07\/rodaje-casa-retro-maracana.jpg” force_fullwidth=”on” _builder_version=”3.24.1″ _i=”0″ _address=”5.1.3.0″][\/et_pb_image][et_pb_blurb title=” Col\u00b7laboraci\u00f3 en rodatges” use_icon=”on” font_icon=”%%129%%” icon_placement=”left” _builder_version=”3.24.1″ header_font=”|600|||||||” header_text_color=”#0c71c3″ body_font=”||||||||” _i=”1″ _address=”5.1.3.1″]Espots publicitaris, pel\u00b7l\u00edcules o s\u00e8ries televisives<\/span><\/p>\n

Productora The Lift
\n<\/strong>Facilitant la localitzaci\u00f3 de casa “retro” i col\u00b7laboraci\u00f3 amb l’equip de producci\u00f3 per al rodatge d’un anunci per a la marca H&M[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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